Studio Mer — Designed with intention. Built to last.

01 / The Story

A practice that asks better questions before reaching for answers.

More than the brief. More than the obvious. More than what's already been done.

The meaning of Mer

I started Studio Mer because I wanted to build a different kind of design practice, one that took the time to ask better questions before reaching for answers.

The name came early, and it stayed. Mer means more in Nordic languages. More than the brief, more than the obvious, more than what's already been done. It's a name that asks something of us, every project.

What I've come to believe, after years of doing this work, is that great design is rarely about what's on the surface. It's about understanding what a brand is really trying to say, and to whom, and why it matters. When you get that right, everything else follows naturally: the typography, the interface, the identity.

02 / How I think

Every brand has a truth at its center. My job is to find it.

i — Foundation

Strategy

Design without strategy is just decoration. We begin with the why: who you're for, what you stand for, and what only you can credibly say.

ii — Behaviour

Psychology

Every choice, a colour, a word, a moment of pause in an interface, shapes how people feel and what they do next. We design with that in mind.

iii — Form

Craft

The details are what separate work that's forgotten from work that earns trust. We sweat them, quietly, until everything feels considered.

"The best ideas are usually the simplest ones. And getting to simple takes longer than people realise."

Selected clients

Brands I've had the joy of shaping.

From growing startups to established brands, these are a few of those who've trusted Studio Mer to help shape how they look, sound, and show up in the world.

Your brand next

03 / What we do

Four disciplines, one considered practice.

01 Branding Full systems of visual and verbal language that hold together across every place your brand shows up, unmistakably yours, and built to grow with you. 02 UX Design Experiences that start with understanding people: what they're trying to do, what gets in their way. Built around real behaviour, not assumptions. 03 UI Design Where a brand comes to life on screen: visually distinct, quietly considered, with design systems that keep everything consistent as you scale. 04 Graphic Design Print, digital, or something in between. Work that's clear, considered, and worth a second look. Communication that earns attention rather than demanding it.

1

Listen

We start with conversation: what you're trying to do, who it's for, and the thing you haven't quite figured out how to say yet.

2

Define

The conversation becomes a brief: the truth at the centre, the audience, and the single goal everything else will serve.

3

Design

Strategy, identity, and interfaces take form, iterated until every detail feels intentional rather than incidental.

4

Refine

We pressure-test the work against the brief and against real people, then sharpen it until it's quietly inevitable.

5

Launch

Files, systems, and guidance, so the work keeps working long after we're done.

Kind words

What clients say.

"

Mariam asked the questions no one else thought to ask, and the brand we got back was unmistakably us.

Vijay ChabraFounder, Baked Beauty

"

It felt less like hiring a designer and more like adding a partner who genuinely cared what we were building.

Varun KancharlaCEO, Zen Convention

"

Every detail was considered. The result feels effortless, which I now know is the hardest thing to achieve.

Aditi RaoDirector, Whitearc

"

She translated a vague feeling into a clear, confident identity. Our customers noticed the difference immediately.

Marcus ElleryCo-founder, Tactiq

"

Working with Studio Mer was the calmest, most thoughtful design process we've ever been part of.

Sana KapoorHead of Brand, Glint

The best ideas are usually the simplest ones, and getting to simple takes longer than people realise.

Studio Mer is where I've put everything I care about into one practice. I'm drawn to clean, considered design — work that holds up over time rather than chasing what's current.

What I love most about this work is the conversations. Sitting with a client, asking questions, listening for the thing they haven't quite figured out how to say yet. That's where the real design starts, long before anything is drawn.

Brand strategy Identity systems Product UI/UX Editorial Art direction

06 / FAQ

Good to know.

Most projects begin with a short discovery conversation, followed by a written proposal with a clear scope, timeline, and investment. From there we move through the five phases of listen, define, design, refine and launch, with regular check-ins along the way.

Every engagement is scoped to what you actually need, so pricing varies. After our first conversation I'll send a fixed proposal so there are no surprises. You'll know exactly what's included before we begin.

A focused brand identity typically runs four to eight weeks; larger projects that include UX and UI work take longer. I take on a limited number of projects at once so each gets the attention it deserves.

Often. Some of the most rewarding work happens early, when there's room to shape how a brand thinks about itself. If budgets are tight we can scope a focused first phase that gets you what you need to launch.

Yes. I frequently partner with in-house designers, founders, and product teams — bringing strategy and craft where it's needed and handing over systems your team can carry forward confidently.

Let's talk

If that sounds like the kind of collaboration you're looking for, I'd love to hear from you.

hello@studiomer.com

A short note about your project is enough to start. I reply to every enquiry personally, usually within two working days.

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